The landscape of the confectionery market in 2026 shows a remarkable resurgence in the popularity of licorice. Once a polarizing treat often relegated to the back of the candy aisle, licorice has transformed into a multi-billion dollar category characterized by artisanal craftsmanship, diverse flavor profiles, and a significant shift toward cleaner ingredients. Whether it is the traditional snap of a black licorice twist or the pillowy texture of an Australian-style fruit log, the variety offered by leading licorice candy brands reflects a sophisticated consumer base that values both nostalgia and innovation.

Understanding the differences between these brands requires looking past the packaging. The production methods, sugar content, and use of real licorice root extract (Glycyrrhiza glabra) vary wildly from one manufacturer to another. As consumers increasingly prioritize transparency and dietary compatibility—such as vegan, gluten-free, or non-GMO options—the brands that have adapted to these needs now dominate the market share. This analysis explores the most prominent licorice candy brands currently shaping the industry.

The Titans of American Style: Twizzlers and Red Vines

In the United States, the licorice conversation is often dominated by two legacy names: Twizzlers and Red Vines. While purists might argue over whether fruit-flavored twists qualify as "true" licorice, these brands represent the foundational American experience with the candy.

Twizzlers

Twizzlers, a flagship brand under the Hershey Company, remains a powerhouse in the mass-market segment. Their signature product is defined by an extrusion process that creates a firm, slightly waxy texture that does not stick to the teeth—a quality often cited as a primary reason for its popularity in movie theaters. In 2026, Twizzlers continues to leverage its versatility. Beyond the classic strawberry twists, the brand has expanded into "Pull 'n' Peel" varieties and filled twists that cater to a younger demographic looking for interactive snacking.

From a formulation standpoint, Twizzlers generally utilize corn syrup and enriched wheat flour. While they are a low-fat snack option, they are not typically the first choice for those seeking "all-natural" ingredients. However, their consistency and wide availability make them a reliable benchmark for the American-style chewy candy category.

Red Vines

Produced by the American Licorice Company, Red Vines offers a distinct alternative to the Twizzlers experience. Often viewed as the West Coast rival, Red Vines are known for a shorter ingredient list and a unique manufacturing process. Unlike the high-pressure extrusion used by others, Red Vines are often made using a batch-cooking process in brick ovens, which results in a softer, more porous texture and a less shiny appearance.

Flavor-wise, Red Vines' original red flavor is famously subtle, often described as having a classic berry profile that is less sweet than its competitors. For black licorice enthusiasts, their black twists are a staple, offering a traditional anise flavor that avoids the bitterness found in some European varieties. The brand has maintained a loyal following by sticking to its roots while introducing resealable jars that emphasize freshness.

The Australian Soft-Eat Revolution: Wiley Wallaby and Darrell Lea

The most significant shift in the licorice market over the last decade has been the rise of "Australian Style" or "soft-eat" licorice. This style is characterized by a much thicker, softer, and more gourmet mouthfeel compared to the thinner, snappier American twists.

Wiley Wallaby

Wiley Wallaby has become a dominant force in the premium licorice segment. Their products are notably thick and boast a high moisture content, which prevents the candy from becoming tough or stale. One of the brand's key selling points in 2026 is its commitment to better-for-you attributes. Many of their varieties are vegan-certified, use sustainable palm oil, and contain less sugar than traditional mass-market brands.

The flavor range of Wiley Wallaby is particularly broad. While their classic black licorice is highly rated for its smooth finish, they have seen immense success with adventurous flavors like Watermelon, Huckleberry, and Blasted Berry. The texture is the standout feature here—it is substantial enough to feel like a dessert rather than just a quick snack.

Darrell Lea

As one of the oldest names in Australian confectionery, Darrell Lea brings a sense of heritage to the soft-eat category. The brand made a significant industry impact by removing palm oil from its entire range, a move that resonated strongly with environmentally conscious consumers. Darrell Lea licorice is often described as having a "richer" taste, likely due to the inclusion of real licorice extract and high-quality molasses.

Their "Real Twists" and "Bites" offer a satisfying chew that is firm yet yielding. The brand has also mastered the balance of black licorice, providing a flavor that is bold and authentic without being overwhelming for those who are new to anise-based treats. In 2026, Darrell Lea remains a top choice for those who want a gourmet experience at an accessible price point.

The Natural and Health-Conscious Selection

As the "clean label" movement continues to influence the candy industry, several brands have carved out a niche by focusing on organic ingredients, the absence of artificial dyes, and the inclusion of medicinal-grade licorice root.

Panda

Originating from Finland, Panda is a global leader in the natural licorice space. Their recipe is famously simple, often consisting of just four or five ingredients: molasses, wheat flour, licorice extract, and anise oil. This simplicity results in a flavor that is incredibly pure and a texture that is dense yet smooth.

Panda is frequently the preferred brand for consumers who want to avoid high-fructose corn syrup, artificial colors, and preservatives. While their classic black licorice is their most iconic offering, their raspberry and blueberry fruit licorice varieties use real fruit purées, providing a natural sweetness that differs significantly from the chemical-tasting fruit flavors of cheaper brands.

YumEarth

Specifically targeting families and those with dietary restrictions, YumEarth has become a go-to for organic licorice. Their products are typically USDA Organic, non-GMO, and gluten-free. This is a crucial distinction, as most traditional licorice uses wheat flour as a binder, making it off-limits for those with celiac disease or gluten sensitivities.

YumEarth's licorice tends to be softer and more fruit-forward. While it may not satisfy the craving for a traditional, heavy black licorice, it serves as an excellent alternative for health-conscious consumers who do not want to sacrifice the joy of a chewy candy. Their strawberry and pomegranate flavors are particularly popular in the 2026 market.

European Sophistication and Gourmet Assortments

European licorice often leans toward the more traditional, and sometimes salty, end of the spectrum. Brands in this category often cater to the true connoisseur.

Gustaf’s

Gustaf’s is well-known for bringing traditional English and Dutch-style licorice to a global audience. Their "Allsorts"—a colorful mix of licorice layered with coconut paste and fruit-flavored fondant—remains a holiday and gift-giving favorite. Gustaf’s also produces "Double Salt" licorice, a product that is very popular in Northern Europe but can be an acquired taste for those used to sweet American candy. The use of ammonium chloride provides a salty, pungent kick that defines the authentic Dutch experience.

Haribo

While Haribo is globally synonymous with gummy bears, their licorice portfolio is extensive, particularly in the European market. Haribo's licorice often combines the brand's signature gummy texture with licorice paste. Products like "Twin Snakes" (where one side is sweet fruit gummy and the other is licorice) or their "Licorice Wheels" offer a playful, accessible way to enjoy the flavor. Haribo's offerings are generally firmer and more elastic than the Australian styles, providing a long-lasting chew.

Understanding the Composition: What Makes a Brand Stand Out?

When evaluating different licorice candy brands, it is helpful to understand the components that influence flavor and texture. The "licorice" we eat is essentially a paste of flour, sugar, and flavoring.

  1. The Binder: Most brands use wheat flour. This gives licorice its structural integrity and chewiness. Brands like YumEarth replace this with rice flour or starches to achieve a gluten-free status, which results in a different, often softer, mouthfeel.
  2. The Sweetener: Mass-market brands rely heavily on corn syrup. Premium brands often use molasses or cane sugar. Molasses provides a deep, earthy undertone that complements the natural bitterness of licorice root.
  3. The Flavoring: Real black licorice gets its flavor from Glycyrrhizin, a compound found in the licorice root. Many brands also add anise oil to enhance the "black jelly bean" flavor profile. Fruit-flavored licorice, on the other hand, usually contains no actual licorice root and relies on natural or artificial fruit essences.
  4. The Texture: This is largely determined by the moisture content and the cooling process. Australian brands prioritize a high moisture content for softness, while American brands often prioritize a drier, more durable product that can withstand long shelf lives without clumping.

Navigating Dietary Preferences in 2026

Modern consumers have more factors to consider than just taste. Many licorice candy brands have reformulated their products to meet specific needs:

  • Vegan Concerns: Traditional licorice is often vegan, but some brands use beeswax or shellac as a glazing agent to give the candy a shine. Brands like Wiley Wallaby and Panda are popular choices for those seeking strictly plant-based options.
  • Palm Oil Awareness: The environmental impact of palm oil has led consumers to seek out brands like Darrell Lea, which explicitly state their palm-oil-free status.
  • Sugar Reduction: While candy is inherently a sugary treat, some brands have introduced varieties using stevia or monk fruit, though these can alter the traditional texture of the licorice.

Selecting the Right Brand for You

Choosing the best licorice brand is a subjective process, but it can be guided by your texture and flavor preferences.

If you prefer a firm, classic snack that evokes memories of the concessions stand, the American giants like Twizzlers or Red Vines are the standard. They are durable, easy to share, and offer a consistent experience.

For those who want a more indulgent, dessert-like experience, the Australian brands like Wiley Wallaby or Darrell Lea are generally superior. Their soft, thick pieces provide a much more intense flavor delivery and a satisfying, tender chew.

If ingredient purity is the priority, Panda remains the gold standard for black licorice. Its short ingredient list and lack of artificial additives appeal to the purist. Meanwhile, YumEarth fills the gap for those who need a gluten-free or organic option without venturing into the intense world of black anise.

Finally, for the adventurous palate, the European imports like Gustaf’s offer a glimpse into the diverse world of salty and layered licorice, providing a flavor profile that is miles away from the standard strawberry twist.

The Future of Licorice Brands

As we look through the remainder of 2026, the trend of "flavor fusion" is expected to continue. We are seeing licorice candy brands experiment with spicy elements—like chili-infused mango licorice—and functional ingredients, such as licorice infused with ginger or elderberry. The distinction between "candy" and "gourmet snack" continues to blur, as brands elevate their packaging and ingredient quality to compete with other premium snacks like dark chocolate and artisanal nuts.

The enduring appeal of licorice lies in its unique ability to reinvent itself. Whether it is through the lens of health, sustainability, or pure nostalgic indulgence, there is a brand currently producing a version of this ancient treat that fits almost every modern lifestyle. By understanding the manufacturing styles and ingredient philosophies of these key players, consumers can make more informed decisions and discover the specific twist that suits their palate.